Client Case Study

Legacy.com was sitting on a gold mine of emotional content but lacked the modern AI tools to fully leverage it. As the largest online destination for obituary publishing in America with a loyal and active fan base of over 500,000 social media followers across Facebook, YouTube, LinkedIn, X, and Instagram, Legacy.com faced the challenge of transforming static, text-heavy obituaries into engaging multimedia stories that could thrive in today's digital landscape.

The impact of Enttor's strategic digital marketing guidance and custom API solutions was immediate. Before Day 1 of the partnership, Enttor diagnosed Legacy's strengths and weaknesses in a 10-page plan for Legacy.com's digital rebrand with a specific focus each week. Legacy.com had 2 big hurdles, lack of AI technology usage and brand vision. Within just 6 weeks, Enttor helped Legacy pivot to a social media first, video first marketing strategy with the combination of AI-native software tools, digital marketing strategy sessions, and custom enterprise grade software solutions, all without an increase in headcount.

"Insane. You're my hero!"

Head of Consumer, Legacy.com & Managing Director, TSG Consumer

1. Strategic Digital Rebrand & Training

Enttor didn't just provide software tools; they delivered a comprehensive vision that reimagined Legacy.com's entire approach to content. Their team conducted specialized training sessions for the marketing team on the latest AI video production tools including 11Labs for voiceovers, Descript for video editing, and Claude for scripting, enabling Legacy.com to create premium content in-house and saving hours on manual video production.

Key Deliverables:

• Created custom templates for image assets that elevated Legacy's brand from static screenshots of online obituaries to premium visual assets
• Created 90 second branded video templates for vertical short-form content
• Hosting training session on AI tools including of 11Lab, Descript, OpenAI 4o Image Generation, and provided strategic guidance on topics including caption SEO and hashtag strategy to maximize discoverability

The Impact:

• Cut video production time by over 50%
• Increased video posting frequency from once weekly to 5 times per week
• Created a consistent, premium visual identity across all social media platforms

2. Enterprise-Grade API Endpoints

The Enttor software engineering team is agile and can quickly build custom API endpoints to scale image and video generation to thousands of hyperpersonalized branded pieces of content. A second pillar of Legacy.com's transformation has been Enttor's development of two custom API endpoints within 6 weeks that have enabled Legacy.com to create dynamically generated hyperpersonalized videos to the scale.

Social Media Sharing API:

The Legacy.com Social Media Sharing API endpoint enables seamless transformation of text obituary data into engaging 30 second video tributes with Legacy.com branding and voice narration. The Social Sharing API enables the creation of short-form vertical video content to the scale of 20 videos generated per hour. This feature leverages modern AI capabilities to transform text and image obituary content into shareable videos, helping families amplify their loved one's memorial across multiple (Facebook, Instagram, YouTube, X) directly after purchasing an obituary. All videos are automatically optimized for platform-specific size requirements across Facebook, Instagram, YouTube Shorts, and more.

Hyperlocalized Video Generation API:

The Legacy.com Hyperlocalized Video Generation API endpoint dynamically generates new horizontal long-form videos from Legacy.com's obituary data that gets refreshed on a weekly basis and can be scaled up to 10k local communities. The software programmatically takes text and photo data and generates video content using 11Labs voiceovers, and adds music to create emotionally resonant video tributes. A video that takes over 1 hour to produce now takes under 30 seconds through a simple API call. The technical implementation is remarkably elegant. The system uses advanced ffmpeg processing to handle complex video operations, including proper subtitle placement with ASS (Advanced SubStation Alpha) for precision control.

3. Measurable Business Impact

The results speak for themselves. Across all social platforms, Legacy.com saw increases in follower count, engagement rate, and YouTube revenue increased 17% month-over-month (from $5,192 in February to $6,079 in March), and 5xed their content output from 1 to 5 videos per week without adding headcount.

Most importantly, Enttor understood the delicate nature of Legacy.com's business. Their solutions strike the perfect balance between innovation and respect, helping Legacy.com modernize while remaining true to their mission of honoring lives with dignity.