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Outbound Software Setup Guide

Learn how to set up and run outbound DM campaigns, manage prospects, and automate your social media outreach.

Enttor Software Setup Guide

Enttor Outbound Software Guide

Last updated by Kevin Gamez on 1/25/26

Enttor is the # 1 outbound software for tech startups supporting integrations with Instagram, X, LinkedIn, and expanding to more social media platforms. There are a variety of use cases our clients have found such as:

  1. Generating sales leads from crypto-natives on X
  2. Sourcing and negotiating with UGC creators on Instagram
  3. Sourcing and negotiating with video editors on Instagram

Using Enttor you can:

  1. Find very specific people on social media against a strict criteria
  2. Send a personalized first outbound message
  3. Continue the conversation  and even negotiate prices with AI-generated responses

1. Sign Up

Sign up at https://www.enttor.ai/auth/custom/sign-in with your work email. If you plan to have teammates use Enttor on your behalf, create your own password instead of using "Continue with Google”.

2. Connect your Instagram account

Either connected during onboarding flow or later in Account Management:

  • Instagram API Connection enabled for auto replies
  • Instagram Agent Connection enabled to send messages from your account

3. Request the dataset

  • Go to Prospecting
  • Find Contacts
  • Request a dataset on Instagram

Add a source Instagram account URL you want Enttor to scrape. (e.g. To source video editors, find a popular creator who makes videos about motion graphics. To source UGC creators, find the Instagram URL of a college sorority.)

Example
https://www.instagram.com/itsmodernmillie/

Add specific quality control criteria:

  • Profile focused on UGC or short-form video editing
  • Must be a public profile
  • Between 2k and 20k followers

Select the number of contacts you want to find. When in doubt choose the lowest number. The scraping will take less than 24 hours so you can check the quality of the contacts.

Examples requesting datasets for UGC creators

We recommend using accounts that your target prospects would follow. For example for UGC creators it works to get datasets from accounts that make content about how to be a UGC creator like. We recommend being specific with the ideal profile of your prospect.

Example for sourcing US-based creators 

https://www.instagram.com/tran.ugc/ 

  • Must have between 500 and 10k followers
  • Must be based in the US
  • Must look like a real person
  • Have UGC in their bio
  • Must be a public and active account

Example for sourcing creators avoiding agencies 

https://www.instagram.com/turboship.hq/ 

  • Must be a public and active account
  • Look like they are based in US, Canada, UK, or Australia
  • Exclude bio keywords like Agency or Manager to avoid gatekeepers
  • Must have 200+ views in their reels

4. Wait for dataset completion

When the dataset is ready, Enttor will notify you by email.

5. Create the DM campaign

  • Go to “Create Campaign.”
  • Pick a campaign name, platform Instagram, and your dataset.
  • Use a simple first outbound message like:
  • Hey, really like your work! Are you currently open to editing gigs?
  • Schedule the campaign. Messages will be sent from your account.

Here are 3 examples of the best performing opening messages to start the conversation

  • Yo
  • Hey! I'm X the founder of Y. Do you do UGC content for other brands?
  • Hi! Do you do UGC? We're starting a UGC program for X and paying up to 2k. Thought you might be interested!

6. Turn on auto responses

Go to Inbox and toggle on Auto Respond. Configure Response Instructions, No Reply Instructions, and Brand Tone.

Here’s an example from another video hiring
Response Instructions:

Start every conversation with this exact phrase: I like your design work! Do you have experience with profitable ads?

- If they ask for context or say yes, reply with the client details. You must use this specific text and link I am hiring for my client Ostium https://www.ostium.com/ We are looking for some video creatives we can put ad spend behind that will target Ostium ICP which includes crypto whales and retail investors primarily targeting Canada and Ireland markets.

- If they ask for references of what you want send this Google Drive link https://drive.google.com/drive/folders/117Hgh2v4eE5FT_d-_4gtlzP9aOvRgoiP?usp=drive_link

- If they have not shown you their work yet ask Could you share some examples?

- Once they show interest or samples that look good propose the trial immediately with this question Let me know if you are interested and what your rates are for a one week work trial to create 2 ads

- Keep the negotiation under 200 hundred dollars per video

- Tsk them for the email and said that we're gonna add to the slack channel

- Ostium will not provide ad-ready content. Implicitly, the creative responsibility lies with the publisher if they ask.

No Reply Instructions

- They say they are not interested

- They say they are fully booked or do not have bandwidth.

- They try to get on a call before agreeing to the trial terms.

- They pass the email

Brand Tone

Speak like a competent tech founder who is hiring fast without sacrificing quality. Be direct and use short sentences. Use the word profitable ads frequently. Be encouraging but transactional.

Don’t hesitate to contact Kevin (kgamez@enttor.ai) if you have any product feedback, feature requests, or bug reports. We are an early stage startup and we love feedback!